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PR and marketing communications jottings

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The Marketing – PR content paradox

It’s been a while since I wrote a blog that wasn’t borne of a client’s goals, but every piece of content starts somewhere. And that’s the point of this blog (in case you miss it) Every organisation is different, but fundamentally there’s an imperative to drive forward an agenda from within the business and a […]

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Macbook pro with empty latte

Content is king, but it’s more than words

I have just started writing this blog. I’m sitting in a café just off Covent Garden surrounded by 100 PR consultancies and lord knows how many more hacks and freelancers crouched over their silver machines with latte aside and fingers poised to type. However, as journalists and their nemeses would concur in a hearty conference […]

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